Product Management: Building Great Products
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Introduction

Lecture: Introduction to Product Management
Your project

Project Brief
Project Pattern Cards
Project Transcription Utterances
Moving from Data to Insight

Lecture: From Data to Insights
Assignment 1: Move from Data to Insight
Insight Combination

Lecture: Insight Combination
Assignment 2: Perform an Insight Combination
2x2 Analysis

Lecture: 2x2 Analysis
Assignment 3: Perform a 2x2
"Ability To Capability Statements"

Lecture: "Ability To" Capability Statements
Assignment 4: Develop "Ability To" Statements
Box on the Shelf

Lecture: Box On The Shelf
Assignment 5: Build the Box On The Shelf
Product Roadmapping

Lecture: Product Roadmapping
Assignment 6: Create the Product Roadmap
Summary

Lecture: Conclusion
Slides

Slides: Introduction to the Course
Slides: From Data to Insight
Slides: Insight Combination
Slides: Product Management
Slides: "Ability To" Capability Statements
Slides: Box On The Shelf
Slides: Product Roadmapping
Slides: Conclusion

Box on the Shelf

Now, we'll produce the box on the shelf - the product positioning that describes the value of our product.

2 Lessons